Map key-values and audience segments to taxonomies

To send publisher provided signals, you can map audiences, custom key-values, or CMS key-values to standardized industry segments that Google Ad Manager supports.

You can map your first-party data already coming from the properties you own to standardized contextual and audience segmentation taxonomies.

Note: If you're already passing key-values and audience segment data, you don't need to pass new data. You only need to map it.

You can send multiple categories to buyers to allow complex targeting expressions.

Example

[Make] + [Sports enthusiast] + [Automotive enthusiast] + [Aged 20-25]

These categories of applicable entities are shared with buyers, subject to privacy constraints.

Taxonomies supported

Google Ad Manager currently supports the following taxonomies:

IAB Audience Taxonomy version 1.1 provides the industry with a common nomenclature for audience segment names and improves comparability of data across different providers. Download IAB Audience Taxonomy.
IAB Content Taxonomy version 2.2 provides the industry with a common nomenclature for contextual segment names. It categorizes page content without revealing user information. Download IAB Content Taxonomy.

Note: Google Publisher Tag (GPT) API googletag.config.PublisherProvidedSignalsConfig only supports unique IDs and doesn't support extension values at this time.

Manage taxonomy settings in Ad Manager

Sign in to Google Ad Manager.
Click Inventory, then Publisher provided signals.
Choose the taxonomy you want to set up.
On the Settings tab, publishers may choose to opt in to "First party scoped user profiles" if Google Demand can use PPS data to build user profiles scoped to your network for uses such as interest-based ads and remarketing. Your PPS data is never used in a cross-network user profile.

Manage category mapping

Note: Category mapping works only for the first-party data, remove third-party Audience Segment data from your file before uploading.

Sign in to Google Ad Manager.
Go to Inventory, then Publisher provided signals.
Click View or create mappings on either "IAB Audience Taxonomy," "IAB Content Taxonomy," or "Content signals (additional video and audio metadata)."
In "Category mapping," click New category mapping, or click a category name to edit an existing category.
For a new mapping, select the audience segments, key-values, or CMS metadata to map.
1. The ad request has to satisfy at least one of the specified mapped audience segments, key-values, or CMS metadata. You can contact your account manager if mapping CMS metadata is not turned on for your network.
2. Key-value pairs and audience segments are combined using the logical "OR" operator. You can search with auto-complete for either name or ID.
Click Save.

Note: You can manage multiple category mappings at once by uploading a .csv (comma-separated values) file of signals to Ad Manager.

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